Douglas Howatt, Word Guy
Words Matter
Words are the bridge between you and your customer as they communicate your facts and reveal your attitudes. I do the words. But the best writing builds from solid strategy supporting your objectives, and from creative, engaging ideas. I do them, too.


STRATEGY
Let’s figure out what we need to accomplish with our readers. Over the years I’ve worked with hundreds of people on honing a sharp strategy for their content.


IDEAS
How will we engage our readers to capture their attention and their imaginations? I’m always excited to develop fresh thinking within real constraints. 


WRITING
This is the best part. I love to weave the strategy and ideas into clear, compelling writing that interests customers and influences their decisions. When can we start?

WHAT I DO
Before the first keystroke, I figure out what we need to say and how we will engage our readers. Then the writing begins.


STRATEGY
Brand messaging
Content strategy
  Creative briefs
Product messaging
Style guides
Voice and tone
Website planning
IDEAS
Creative concepts
Names
Narratives
Taglines
Thought leadership
WRITING
Writing
Editing
Advertising
Banners
Biographies
Crossword puzzles
E-books
Emails
Events
Executive messages
Global English
Infographics
Mobile
Poems
Posters
Presentations
Social media
Stories
Videos
Websites
White papers



Website Builder