Think. Write. Repeat.
Always human.
I help business brands speak human. I turn complicated technology into copy people actually finish reading. Agency-trained, in-house tested. Clear, simple, and engaging. And fun, if you like that sort of thing.
Written for Salesforce, Microsoft, Uber for Business, Informatica, Cribl, and Hitachi.
Take a look at my work below.
Explore my background on LinkedIn.
Or just email me: douglashowattwriting@gmail.com.
Brands
Salesforce · Informatica · Microsoft · Uber for Business · Cribl · AiDash · Hitachi Vantara · Hitachi Data Systems · Sun Microsystems · Quantum · Maxtor
As a freelance partner or in-house.
If it has words, I do it
These samples range from quick engagements to deep dives into complex subjects.
Each one started with a customer insight and a point of view. All of it clear, and on brief.
E-book on a shift in cloud computing. Click image for more.
Ebook of business travel trends. Click image for more.
Social campaign for a product suite. Click image for more.
Event branding with friendly, sassy style. Click image for more.
White paper introducing cloud automation for the enterprise. Click image for more.
Webpage showing a SaaS solution for an industry. Click image for more.
An industry-defining book I cowrote with 2 others. Click image for more.
Founders’ story to establish the brand’s narrative. Click image for more.
Thought leadership booklet for brand credibility. Click image for more.
5 social ads to showcase prominent customers. Click image for more.
Poster series for a new kind of storage product. Click image for more.
Carbon offsetting report to engage with the C-suite. Click image for more.
Executive byline article written for VentureBeat. Click image for more.
Infographic for credibility in Hitachi’s new company. Click image for more.
FAQ to explain DataOps, a new IT strategy. Click image for more.
Infographic for a marquee customer case study. Click image for more.
Infographic to tell Hitachi Vantara’s brand story. Click image for more.
Social memes for use by hiring managers and new hires. Click image for more.
Executive email announcing a new company website. Click image for more.
Social memes to tease an upcoming product launch. Click image for more.
White paper on cloud computing in the early days of SaaS. Click image for more.
Advertising for an industry-leading mass spectrometer. Click image for more.
3 OOH animations for a conference with a Star Trek theme. Click image for more.
A subscription campaign for my local paper. Click image for more.
E-book to define modern devices for financial services. Click image for more.
A collection of fun T-shirts to delight customers. Click image for more.
E-book on the story of Informatica’s rise. Click image for more.
My first ad headline when I was but a lad. Click image for more.
How I work
I take a brief, ask the questions that matter, interview your subject-matter experts, and come back with a draft that’s close, not a first pass that needs rebuilding.
Comfortable owning a message framework from scratch or slotting into an existing voice and style guide. Used to working with distributed marketing teams, agency partners, and product owners who don’t have time to hand-hold a writer.
Project or retainer, from a single landing page to a full site rewrite.
What I write
Brand messaging and narrative frameworks · Websites and landing pages · Long-form reports, white papers, and e-books · Customer stories and case studies · Executive bylines and thought leadership · Email and nurture · Social and campaign copy · Event, keynote, and stage copy · Voice, tone, and style guidelines · SEO-aware content · Product naming
People first. AI in the toolkit.
I use AI for research, structure, and first-pass options. The thinking, the voice, and the final words are mine.
If your project needs an AI-assisted workflow, I can work that way. If it needs to avoid one, say so and I will.
Working together
Freelance: project or retainer, contract or ongoing.
Full-time: senior writer, content strategist, or brand voice lead.
douglashowattwriting@gmail.com · +1 650-648-3684 · linkedin.com/in/douglashowatt · San Francisco Bay Area